MyCIMA

Are you a partner or a number cruncher?

Replies : 3
Peter Simons's picture

There's evidence from major organisations that they have transformed their Accounting and Finance functions. They have invested in Business Intelligence and shared service centres so the accounts function can produce better information more efficiently. I know this from working with CIMA members from well known organizations on CIMA’s Forum on Improving Decision Making

Some have engaged finance people to help to manage the business, as Business Partners with reported benefits that include lower overhead costs, better performance management and superior returns for shareholders as results improve and better forecasting increases investors' confidence.

However, there is also evidence that, despite all this talk of Finance Transformation, for many management accountants the role has not changed. Indeed, there is a lot of extra work in cobbling information together from diverse systems to consolidate reports and produce the analysis the management really want.

Business Partners
The term "business partnering" is applied in different ways. Some use it to nominate those people on the accounts team who have contact with people in the business to provide standard reports and support them in preparing budgets and forecasts. Others use the same term to describe financial analysts who support business managers by producing the information and analysis they really require.

But some say the only real business partners are those at financial director level who can relate to managing directors as sparring partners or financial coaches to help improve their division’s performance

Some employers have development programs to help accountants to acquire the strategic business understanding and influencing skills necessary to be business partners. They believe that experience in accounts provides the core skill set required.

Number cruncher
Others say accountants prefer to crunch numbers and lack the passion for the business. They say it is easier to combine financial and management skills in a business partner by giving people who already have the business management experience an understanding of finance.

I'm currently preparing a report about Business Partnering. This is to be a third report in the Improving Decision Making series http://www.cimaglobal.com/decisionmaking. A theme of this series is that the role of the management accountant is becoming less about producing reports and analysis and more about providing financial support as "Business Partners" to help management to interpret that information and identify how to improve performance. This must be an important role in the current climate. But there's some conflicting evidence. I'd welcome your insights.

What does business partnering role mean in your organisation? Is it a new role or something management accountants have always done? What is business partners' contribution and how can it be measured? What are the skills required and how can these be developed?

 

Business Partnering

Hello Peter, This is an interesting subject to me since my organisation has recently implemented a Business Partnering function. The old structure consisted of dedicated management accountants to provide reports and accounting advice to respective areas of the business e.g Sales, Information Systems and Central Functions. This consisted of periodic reporting and ad-hoc work requests undertaken for each area. The recent restructure of the management accountant function has resulted in a central team for cost focus, and a business partnering team (still servicing the individual business areas). The overall department is called Business Performance Management. I have found my role has relieved me of the period end process and landed me more into the process of business operations (in my case Sales, where costs are predominantly call centre staff). Whilst I still support the period end process in terms of advising what accruals and provisions to make and dictate the content of the commentary (albeit with better insight due to increased interaction with the business), my main role is to liaise with the business on a daily basis, linking the objectives of financial management to the overall busines strategy, and identifying risks and opportunities due to changing circumstances. This role may only suit certain people though. The pure number crunchers may buckle under the pressure of direct questioning when attending operational meetings. I myself am still adapting to the new role due to trying to understand the fast moving sales environment and culture, which as you can imagine differs dramatically from a finance one. The benefits to me are a greater exposure to the business, and ultimatelty a more interesting CV which I think would be valuable when applying for more senior commercial positions in the future once I am fully qualified (currently I am at the brink of Strategic level CIMA once hopefully passing Paper 5 of managerial level during the May sitting. The benefits to the business, or Sales in this case, is a better understanding of the financial element of their management objectives, which in turn allows divisional sales managers to be more comfortable when reporting to the Sales Director, who has signed up to organisational cost challenges and efficiency measures. Not only this, with the support of my line manager, there are various challenges that must be put to the divisional and business managers, such as proposals to recruit which would take costs over budget. Also, there are various skills that must be brought to the role in such as assertiveness and negotiation. In summary, the partnering role has certainly provided me with a different angle to my job, and as well, my future career and I am sure we will see many more organisations adopting this practice if it is recognised to be more effective and cost efficient. Regards Chris

Business Partnering

I work in the public sector and have just organised our first national conference for our Finance Business Partners, all of whom work in supporting Operations staff directly. Since we introduced Business Partnering in 2005 we have made a step change in improving the productivity of our Operations staff, in large measure due to our Finance Business Partners (FBPs) spending time with Regional Directors District Managers, Operations Managers and their staff explaining the figures, gaining credibility and then highlighting how productivity can be improved. With a huge influx of new work without an equivalent increase in staff, this productivity improvement has saved taxpayers £millions. At the same time we have placed an increasing emphasis on achieving value for money, based on the 3 Es of Economy, Efficiency and Effectiveness. We have also been keen adopters of Lean processes for activities like month-end and now close our accounts at the end of the 3rd working day after the end of the month, which isn't bad for an organisation that employs 100,000 people nation-wide.. What may concern CIMA though is that many of our FBPs are not qualified accountants (although all of us who are Senior FBPs are qualified). We have found that people who understand the business can be taught the basics of Finance through our own Finance Technical and Analytical Skills course and our Finance Capability Programme, which covers formal training on a number of 'soft' skills like Emotional Intelligence and some dedicated courses on Internal Consulting. We also encourage people who have completed the programme to give something back by assisting with facilitating future courses so, for example, I am doing this for a one-day course next week. From past experience, not all qualified accountants are as happy to take on a role more akin to being a critical friend than a technical expert. The overall impact has been good for our organisation (our Chief Executive came to our national conference last week to thank us personally for the way we had helped improve the financial capability of the organisation and cited praise from our non-executive Chairman, who is a former Chief Executive of a FTSE-100 company) and for us - far better job satisfactoin than from just being mere 'bean counters'. I have worked for a number of FTSE-100 companies in different sectors and would back our approach against those taken by any of my former employers.

Business Partnering Report

These comments have been very helpful. We'll be publishing a report next week and it will be available to down load from http://www.cimaglobal.com/decisionmaking Regards, Peter