MyCIMA

Making the most of open conversations

Deirdre Molloy's picture

CIMAsphere is opening up to the public to read and join soon [UPDATE: we launched publicly on 13th July], so when you're contributing to the community it's worth thinking about how that content reflects back upon you, both now and in the future...

Perhaps you hadn’t realised yet that CIMAsphere's login-to-view status is only for the duration of the pilot. We've covered this before - here, here and here for example - but it might have passed you by. We started with a closed pilot, as before we opened the community to the world we wanted to give members and students a chance to use it for themselves and feedback (here and in the survey linked to on the login page) on what we’d done.

So how can we all benefit from openness? Or to look at it another way, how will it impact you when things you say on CIMAsphere can be found through Google and other search engines?

Top 5 benefits of opening CIMAsphere:

1. You'll be able to tap into the expertise of a much wider audience. Knowledge and advice can be exchanged with accountants, students, researchers and business practitioners more generally. The focus is still on management accounting, but input from a broader network of professionals will enrich discussions on CIMAsphere and multiply its value.

2. Networking opportunities will increase. The CIMAsphere community will be a place to make contacts, develop a profile and build your career. Our bloggers will connect with external bloggers and a much wider readership. Employers and students will mingle and learn more about each other. Companies will spot talented participants, and those on the lookout will learn more about employers, places, topics and sectors they're interested in.

3. Allowing CIMAsphere content to be accessible through search engines like Google will help us all find the content more easily. It’s common to use search engines to search for content, even if we know the website has its own search facility. Convenience is a powerful thing. In turn, making the content discoverable through search will support the community’s growth and its reputation.

4. The global and local needs of accountants and business more broadly will become clearer - as professionals have a place to articulate the issues and challenges they face. CIMA will learn more about what students and members require to be successful in both their studies and their professional lives, and use this insight to improve CIMA's service.

5. Public awareness and understanding of management accounting will be expanded by our conversations. As a supportive platform, CIMAsphere will embody the professional and educational journey.

TIPS FOR PUBLIC PARTICIPATION IN CIMASPHERE:

Here are our top tips for managing your online reputation - or what's known as your "digital footprint".

  • When you're talking about sensitive issues such as unemployment, re-location, or work-related problems, be aware that prospective and current employers may be reading - should they know that you're out of work, dissatisfied, or planning to leave?

  • If there is a clear benefit to hosting private or restricted conversations, private groups can be set-up in our Groups area. But the benefits of being closed and private need to clearly outweigh those of being open before we host such a group. [10/7/09 update: our groups have been changed - now you must join a group to see its content]

  • Google and other search engines have a long memory, and in years to come what you say now may still be available on the internet. Even when websites re-launch or disappear, old content can still be accessed through archives and copies made elsewhere on the web.

  • Difficulties with exams or studying? It's not unusual. Exams can also be a time of panic, stress, excitement and worry, but take care not to write or make casual remarks about your studies in a way that makes you seem less capable than you are.

  • Careers last longer and are more varied than they used to be. Criticising a company now might seem harmless to you, but in 1, 5 or 10 years you might want to work for them. Don't prejudice potential employers (or recruits) against you. Companies research the people they interview, and vice versa. Constructive criticism is of course welcomed - and more likely to impact companies for the better. But think about how you chose your words.

  • We don't recommend publicly sharing personal information that can be abused by others such as email addresses, phone numbers, etc (see this post). Use the website messaging system to contact people. If you're determined to share details publicly - do it in your Profile page where you can change, edit and control your privacy settings. But be aware that email addresses may be picked up by spammers.

  • Getting to grips with public conversation isn't unique to CIMAsphere - many other websites and organisations are shifting to a more open approach. Once you've weighed-up the benefits and reviewed the implications, we hope the open conversation will help and benefit you.

    Your "digital footprint" doesn't have to be risky - so make it work in your favour! Lots to think about here. Let us know what you think on the Using CIMAsphere board or in the comments below...

Why go public?

In the light of all the comments in your post above why is the decision being taken to open this forum to the public? I'm sure there are various forums Accountingweb etc that cater for the general public. I'm curious as to why this decision is being and who made that decision? Surely this forum should be for CIMA members and students? I would like to question what the perceived benefits are in having an open forum as I personally see no benefit in doing this and feel that members and students will be less likely to post. I would rather use my own name here but quite frankly I don't fancy being googled by future employers or anyone else for that matter.

PS Link to survey does'nt seem to work (is this different to the other CIMA Sphere survey?) 

Even a closed discussion would need the same care

Online communities are just one of many ways to network and get professional support, but the size and reach of them is unique. Just as we have to remain professional at work, but can relax a bit more in a social setting, so our online contributions have to be appropriate for the place we post them. I might complain bitterly and in emotive language about the costs of repairing a washing machine on a manufacturer's discussion board (don't ask!), I would not do so on a professional network forum like CIMAsphere.

Given that CIMA is the voice of over 171,000 members and students in 165 countries and in all types of industry it seems to me that, even if CIMAsphere was a member/student only resource, Deirdre's comments above make good sense. And if you are aware of the potential, and the potential pitfalls, you have an informed choice to make about the benefits of joining its online discussions. 

Thanks for the comments

Thanks for the comments so far. I'm sure there are plenty more views others could air on the implications of CIMAsphere opening up. Feel free to keep adding them...

What's the business case for going public?

I share 'No Name's concern. Initially, I thought the 'community' referred to those connected to CIMA in one way or another.

You have encouraged CIMA students and members to use their real names and their profiles are drawn from already existing information held by CIMA. How will you ensure the public use their real names and profiles? Members and students may feel exposed if they have their true profiles under their comments while the public can hide away in pseudo names.

It will be interesting to see the direction of discussions and the flow of content value when the site is open to the public.

On a positive note, it will intensify debate on hot issues but this could also be achieved by specially invited expert contributors. It may also inject some fun from the seriousness of accounting especially if members of the public can question some of the terms we take for granted. New topic "What is Management Accounting? Okay, that's a joke but you get the point.

From where I am one thing is certain, CIMA may never achieve the full contribution of it's members and students for fear of repercussions. Will it still feel like a community? I guess there is one way to find out.

Update?

Has there been any update or progress on the opening of this forum to the public? Is it already public? Surely if CIMA has over 170,000 students and members then there ought to be a sufficient internal base to generate sufficient discussion on these boards? There hasn't been a massive amount of conversations on the various threads on CIMA Sphere and one has to wonder given a prospective market of 170,000 people if CIMA is failing to engage with its members and students? It would be interesting to see a poll on whether posters feel it a good idea to open the boards to the general public or not? It would be useful also if the functionality to post using one's name or anonymously was brought back like it was on the olad boards, as opposed to the new format of one or the other for all posts. I would much rather engage with fellow memebers/students using my name that being anonymous but I have my concerns about public accessibility to these boards.

Why we ran this pilot and are opening up CIMAsphere

Hi @ Errands Etc: it will be interesting as you say, to see how the value flows when the site is open for all to read and join. It's got to be useful to the community ultimately. We will encourage *all* community members to use their real names of course, not just CIMA students and members, but the benefits will also have to prove themselves. The success of CIMAsphere will be judged on how the community uses it, and if they find it worthwhile, undoubtedly.

The 'Top 5 benefits of opening CIMAsphere' I outlined above will apply equally to the wider audience... tapping into a wider pool of expertise; networking / careers implications; searchability / discoverability of content relevant to them; clarifying the global needs of accountancy and business; building a greater awareness / understanding of management accountancy.

We can expect some ups and downs, but it would be the same in a closed / private community, just on a much, much smaller scale.

Hi @ Brendan, and thanks for your thoughts. Our public launch is happening very soon - we'll keep you all updated. In an open community, it's good to know something about who you're talking to, although our Groups will provide a more sheltered place to talk. We are making changes to them so that you will need to join a Group in order to be able to browse and respond to its content (with some clearly signposted exceptions). [UPDATE 10/7/09: we have now implemented the change to groups - you must join a group to see it's discussions, events, news and documents]

However, even in CIMAsphere Groups you can't be 100% sure who everyone is (a case in point being people who chose not be listed in the directory or use a real name), and these will also be areas where you will be mingling with potential employers, employees etc, so the points I make above about managing your online reputation are just as pertinent.

As you rightly point out, there are other sites open to a broader audience, such as AccountingWeb which is UK-focused (or even Facebook - where there are over 30 user-run CIMA groups) but CIMA's audience is globally dispersed and many among you have been asking us for something like CIMAsphere for a while now.

CIMAsphere has been a little quieter this last couple of weeks because we haven't e-mailed out any more students and members about it. We emailed 30,000 over April and May; plus we added the 'Discussions' tab to the main cimaglobal.com navigation. To date, during the closed pilot, about 6,200 have fully registered on CIMAsphere. Approximately 75% of those community members have come from the mailouts; and the other 25% from the tab on cimaglobal.com

The point of the closed pilot was to get a broad range of CIMA members and students onto the community and using it for their own purposes so that we could improve it technically, design-wise and in other ways based on their real-world usage and direct feedback before opening up completely. Many of you have filled in the survey on our log-in page, let us know of other usability issues and suggested improvements. Feedback has been very detailed, extremely thoughtful, and largely positive about the whole initiative.

Without planning for a publicly open platform it would never have been possible for CIMA to redevelop and launch this new community at all. So we really value your feedback, both positive and negative, as it helps us do our best to make a space that is useful and welcoming for as many people as possible.

Okay, that must set the record for longest blog comment so far. I'll try to keep it more concise in future! I'd love to hear the views of others. So if you're reading this - do feel free to add your own thoughts.

Regards, Deirdre
(CIMAsphere community manager)

Public or Private? - facing challenges in the new economy

The case of having a public blog as argued by various writers is thought provoking. Indeed there are pros and cons to it. I just believe that in the new economy, there are millions of information sources and the modern day finance professional has a challenge of picking what is relevant and useful to building up his career.

The case of going public may sound vague to some users of information but this cannot be avoided. Where this may be the case, it will help out on the other end when such users bring out such issues for clarity. It will open up our eyes to how clear and relevant we have propagated the accounting concepts and language. As long as it is properly monitored and managed, it should eventually take shape and make reasonable and valuable contribution to many.

Kedia, V.R., in his online article on 'emerging role of management accountants in the new economy' states that the illiterate of the 21st century will not be only those who cannot read and write, but those who cannot learn, unlearn and relearn. He further notes that the industry will require “learning” rather than “learned” professional. Let’s keep going.

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