The biggest lesson here seem to me to be to stretch our thinking across a much longer timeframe than most of us are used to.
I work on interim assignments in local government transformational improvement, and although we're all probably used to "medium term strategic planning" over a 3 to 5-year period, this report and CIMA's March 2008 climate-change report seem to demonstrate that there's now a governance and risk-management responsibility stretching over 25 to 50 years. At my last assignment we introduced an "Office and Workplace Transformation" programme with payback over 25 years, and had begun to link that into carbon reduction/cost management and general sustainability, but were unusually lucky to have key decision-makers prepared to accept that sort of timeline. It was quite a culture-shock for the finance community, too, having to make judgements using figures way beyond their usual comfort-zones.
But is it only me who finds Jaguar Land Rover an interesting case-study that, unless they stop making 5.0 litre supercharged cars and restrict their Land Rover sales to people who actually need vehicles like that, just might be missing the main point? Aren't they acting rather like an arms dealer developing quieter land-mines? Sustainability doesn't seem to have made it out to their marketing department.
