We urgently need help in establishing CIMA practises in South Africa.
CIMA's marketing in South Africa leaves something to be desired. Marketing is targeted at students without an adequate foothold in Academic institutions.
CIMA designations is not known at all, in a market where the strongest competitor for Financial Director and Financial Manager positions is SAICA and CA(SA) (Which is primarily a auditing qualification) which focusses their marketing effort on the CA(SA) brand.
I am pasionate about CIMA because of the value it offers to businesses, I request sugestions and support to take a bigger piece of the South African market for CIMA.