Ethical Question

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I have realised that most questions have ethical issues being the
inability of a firm to meet what the society considers to be the right
behaviour. However, if a company DOES behave/plan to behave in a
responsible way would that still be considered an ethical issue?

For example, if a company(V) plans to fund a number of private colleges,
does this come as an ethical issues or as it may appear, only hammer on
the wrong side of the company's actions?

Please your thoughts are very much welcomed.

Take care.