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CIMA Official E1 book - Marketing Revision Q5

Replies : 1

I am using CIMA Official Learning System book (published by Elsevier) for paper E1 - the revision question 5 under 'Marketing', although the question states the company as 'Q' the solution states the company as 'CM'?? Is this just a typo or am i being really dumb??

Revision Q5

Most probably, a typo; because the CIMA official text has a lot of typing mistakes.