This week saw the issues and opportunities raised by Enterprise 2.0 land squarely in the field of vision of management accountants as CIMA's Enterprise Web 2.0 event took place at the Microsoft London offices. Leading experts and practitioners in the enterprise 2.0 and cloud accounting space shared insights, and new research into the topic was unveiled.

Hi all,

In advance of our free half-day conference on Enterprise Web 2.0 on the afternoon of Monday 13th June 2011 at the Microsoft offices in London, I wanted to open up the discussion to anyone who is interested, whether you can attend the event or not...

Cometh the "Web 2.0" revolution and it wasn't long before "Enterprise 2.0" was going to transform the way business was done. The "how" was a little less clear, however...

The Promise

The main arguments were that:

•  The new technologies would streamline existing business processes

•  Better user ergonomics would increase productivity on a minute by minute basis

•  Higher levels of connectedness would allow:

Some people believe the adoption of Enterprise 2.0 can go a long way towards not only solving problems but delivering value. First coined as an expression by Andrew McAfee, Enterprise 2.0 has been defined as:

A few months, and a lot of desk research ago I began to get a bit ticked off with articles or websites or conferences that promised to discuss the return on investment of organisations' use of web 2.0. They just did not deliver.